brightwhite design group is now kula partners

Brightwhite Design is now Kula Partners Inc

December 08, 2009 | 5:24 pm

In the last few weeks you may had heard about some big changes coming up at Brightwhite. I’m happy to report that these allegations are completely true. We are changing Brightwhite Design Group Inc.

Over the past few years, I’ve seen the promise and the rewards associated with social media. Through my engagement in Twitter and my blog , I’ve been lucky to become involved in conversation with countless wonderful people, many of whom have become great new clients, partners and friends. One of the greatest relationships I’ve forged is with Carman Pirie, former VP of Social Media at Colour. Over the past year or so, Carman and I have worked on some amazing projects together for clients like Dalhousie’s Faculty of Management, Killam Properties, the Province of Alberta, Atlantic Lottery and many others. Over this time, Carman and I found our respective skill sets to be very complementary to each other. His marketing knowledge and strategic focus on social media has won awards, accelerated our client’s marketing and pushed boundaries across Canada. Combined with our interface design and development prowess, we’ve formed an exceptionally progressive team.

Today, I’m pleased to announce that Carman and I are launching Kula Partners Inc. Kula is a multidisciplinary marketing agency built for our hyper-social world with core expertise in Social Media Marketing, Design and Development and Content Creation. What we are doing is unique in Atlantic Canada and we intend to grow our business as much outside of the Maritimes as we add exceptional clients within our region.

Our name is based on the Kula Ring, a trading custom in the Papua New Guinea, where people connect with one another by trading bracelets and necklaces known as Kula. The way social capital is advanced in the Kula Ring via the exchange of Kula speaks, in many ways, to how social capital is advanced and community is built via the sharing and spread of ideas and information online.

We want to be the agency that grows brands by creating marketing that connects people to each other.

In the interim, this site will remain in place as is, but it will eventually transition into my personal blog space as we flesh out what Kula is to become. I invite you to check out the Kula Partners site and let me know what you think. 

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I don't want a 'real' job

November 19, 2009 | 1:40 pm

In response to a recent tweet, I thought I'd take some time and write about why I prefer to work for myself. As I've blogged about in the past, I started this company out of necessity following the loss of my job just after my daughter was born. However, I kind of always knew I wanted to be a freelancer. I just never really grew the pair I needed to make the leap until the choice was right in front of me.

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