Timbuk2 Bags just gets it
March 18, 2009 | 6:17 pm
Every day, we hear stories about companies that just don't get it. I've even written about some of them on this blog (cough, Rogers, cough).
In branding, we often talk about creating an end to end customer experience and how important it is that the entire process is seamless. This includes everything from your logo, to the copywriting on your website, to the purchase process (no legalese, please!) to customer support when something goes wrong. This overall customer experience approach helps to create stronger bonds with an organization and makes the whole thing click in your head. So few companies get this right though.